Promise Me That You Will Not Live An Ordinary Life is an ode, of sorts, to the days when names, numbers and brief flirtations were scribbled inside late-night matchbooks and slipped into the hands of romantic possibilities.
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‘The matchbook prints are an ode, of sorts, to the days when names, numbers and brief flirtations were scribbled in late-night matchbooks and slipped into the hands of romantic possibilities. The project has taken Beck several years to realize and has resulted in over 120 worn and faded 1930’s and 1940’s matchbooks inscribed (typed with an Old Smith Corona typewriter) with Beck’s concise and sometimes rather profound observations. The work has also been scanned and transferred to large format archival prints for exhibition purposes. For some time, Jason Armstrong Beck’s work has woven photography, film and poetry together—most recently in the form of large-scale installations and short films—but Promise Me That You Will Not Live An Ordinary Life is a change in direction, not just in terms of scale and visual vocabulary but in the questions he asks. It is as though he is stripping everything away in search of a place that exists in each of us; a place we have forgotten how to reach; a place where we all speak and feel the same language.’ —from Culture Addicts